Take the market share you deserve
Driven by deep market insights and an entrepreneurial spirit, we offer strategic tools and resources to help challenger brands overcome industry giants and rise above the competition.
Scout Our Packages. Plan Your Attack.
Our modular service packages are designed to fit your brand's unique needs — and you don't have to pick one. Combine two or more to craft a customized plan that reflects your vision and ambition.
Explore the options below, and let's work together to slay your giants and bring your goals to life.
Identify your edge and sharpen it by digging deep into your category and defining your position.
Ideal for brands seeking to:- Uncover what sets you apart in a crowded category
- Make smarter decisions backed by market insights
- Strengthen your go-to-market strategy with confidence
- Competitor Analysis
- SEO Research
- Share of Voice Reporting
- Pricing Strategy Recommendations
- Market Opportunity Mapping
- Positioning Statement and Point of Differentiation Definition
Make a memorable first impression with a strong visual and verbal brand identity.
Ideal for brands seeking to:- Sharpen brand identity and find your magic in a crowded market
- Align messaging and design for a cohesive brand experience
- Strengthen presence on the shelf and online
- Brand Story Development
- Brand Promise Creation
- 2–3 Brand Messages
- Brand Personality and Archetype
- Product Renderings
- Mini Brand Guidelines
- Product Shoot
Identify and reach the right audience with confidence using data-driven insights and targeting.
Ideal for brands seeking to:- Sharpen your understanding of the ideal customer
- Maximize media investments with smarter targeting
- Elevate messaging to better connect and convert
- Audience Segmentation & Persona Development
- Customer Journey Mapping
- Audience Insights and Selling Idea Guide
- Recommended Channel Strategy (DTC, retail, digital)
Improve conversion in retail and digital marketplaces like Chewy or Amazon.
Ideal for brands seeking to:- Understand the unique algorithms of each marketplace and what it takes to stand out
- Strengthen your presence on platforms like Chewy and Amazon with content that sells
- Turn browsers into buyers with high-performing imagery, reviews and ad strategy
- E-Comm Audit & Optimization (content + SEO)
- Product Imagery & Renderings That Convert
- Ratings & Reviews Acquisition Plan, including Amazon Vine (if Amazon is the desired marketplace)
- Marketplace DSP and Onsite/Offsite Ad Strategy & Creative
- Note: Media spend and assistance with campaign execution not included but could be added
Build a consistent, engaging digital presence that turns happy customers into loyal followers and brand advocates.
Ideal for brands seeking to:- Elevate a great product with an equally strong digital presence
- Turn early traction and reviews into social momentum
- Grow a loyal community, not just a following
- Create consistent, compelling content that drives engagement and advocacy
- Digital Brand Audit (website, social, SEO, content)
- Social Voice & Content Pillar Strategy
- 30-Day Content Kit (posts, templates, captions, hashtags)
- Short-Form Video Starter Kit (Reels/TikToks with edit-ready concepts or execution)
- Influencer or Ambassador Discovery List (micro-influencers aligned with your niche)
- Quick-Win Email Flow or Welcome Series
- User-Generated Content Campaign Strategy to Activate Existing Customer Base (reviews, unboxings, testimonials)
Execute a one-day, high-efficiency shoot designed to deliver scroll-stopping photo and video content that brings your brand story to life across digital platforms.
Ideal for brands seeking to:- Create authentic, relatable content featuring real products and real pets in action
- Maximize visual impact without the cost of a full-scale production
- Build a versatile asset library to power social, e-commerce and digital marketing for months
- Talent Sourcing (both human and pet)
- Custom Shot List Aligned to Priority Digital Assets
- Up to 25 Retouched Photos
- Two Short-Form Product Videos (30–60 seconds each)
- One Brand Video (30–60 seconds)
- Full Raw Image Library for Extended Use
Launch a sleek, conversion-ready e-commerce site that brings your brand to life and makes shopping seamless for your customers and your internal fulfillment team.
Ideal for brands seeking to:- Take control of your customer experience from discovery to checkout
- Showcase your product with branded content and a polished storefront
- Build a reliable sales engine that grows with the brand
- Website Design & Build Using Shopify, WooCommerce or Similar Platform
- Integration of Product Photos, Lifestyle Content and Videos
- Basic Merchandising, Cart Setup, Checkout and Payment Functionality
- Mobile-First, Conversion-Focused Layout
- Integration with Back-End Order Fulfillment System
RECENT VICTORY
The Client: Hank & Roy
The Giant: Being an unknown brand
The Outcome: When Hank & Roy asked us to help them create a brand presence that would ensure their new line of pet chews launched successfully, we came back with a campaign that earned them recognition as the “#1 New Release in Dog Bones” on Amazon.
Our work began by completing a full audit of the dog treats category to gain a solid understanding of the competitive landscape. This knowledge laid the groundwork for us to take their existing logo and packaging and build it into a brand that resonated with the audience they wanted to reach. From building a library filled with custom photography and videography to crafting a brand story and corresponding messaging options for each product, we were able to help Hank & Roy launch their new product line with a consumer focus and brand presence that many start-up brands struggle to establish.
At the end of the day, this experience was about more than helping Hank & Roy sell dog treats; we helped an unknown brand connect with the audience they were after and successfully stand out in a crowded marketplace.
Let’s build your brand’s future
We can provide custom quotes based on your needs, budget and appetite for growth.
